The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effectively delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing.

私たちのグローバル MBA は、国際的な環境でリーダーシップを発揮できる専門家を育成します。このプログラムでは、人材管理、戦略開発、財務上の意思決定と管理など、経営分野全般にわたる知識とスキルを身につけることができます。