3 国際マーケティング 1年制MBA (経営管理学修士) Degree Programs

EU の国際マーケティング MBA 卒業生は、その知識と国際経験の両方で、有名企業や世界的な代理店から求められています。プログラム全体を通じて、学生は流通チャネル管理、統合コミュニケーション、消費者行動などを含む実践的なカリキュラムを学びます。

The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effectively delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing.